Data Digital & Global Marketing

The Data Digital & Global Marketing team is responsible for Bank of America’s strategy for its digital and physical platforms, focused on providing clients end-to-end, 24/7 access to best-in-class digital solutions and direct interaction with financial experts when they need it.

In addition to leading mobile, online, ATM and financial center channel distribution strategy and operations, Data Digital & Global Marketing is responsible for advanced client solutions and strategy, client rewards and offers, life engagement and financial planning, and artificial intelligence-driven virtual financial assistance.

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